Side Hustle: How to Sell Luxury Watches

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Whether you’re an E-commerce Entrepreneur, or simply curious by nature, there’s nothing quite like stumbling upon an exciting product that you can sell.

Rolex watches that are likely to sell fast. I also share tried and tested marketing methods for getting those sales.

I’ve selected a fantastic niche. One that consistently ranks in the top ten products year on year. They ship with e packet. They come in countless iterations. And they’re timeless. You got it: mechanical wristwatches. There is an buzzing online market for inexpensive, fun, handsome, quirky, novel, personalized, you-name-it timepieces. Which means one thing: higher profits for you, the merchant. If you’re about to set up an online store, then pay attention: this could be a product idea that works for you. Mechanical wristwatches have been around for centuries. They’re extremely popular accessories for people all over the world and of all ages.

People buy watches to commemorate special occasions, to give to loved ones, to express their style, and to stay on time. The classic model a fresh twist that consumers will find hard to say no to. It’s an ideal product for attracting impulse buyers, as this kind of watch is not something seen very often. That means it will stand out in Facebook ad campaigns.

Facebook ad campaigns which target, say: young people with disposable incomes; people who have been searching for watches and jewelry online. People going on summer vacation While you might not be able to beat DW on brand awareness, you can certainly undercut the Swedish giant on price with a watch like this. It also comes with a Nato strap, which is a strap that is very easy to exchange without the help of a trained watchmaker. If you sell watches like this, you might think about selling Nato straps too. Nato straps are a great secondary product to offer in your store to complement the range of watches you have.

The large, tall case speaks to more to male aesthetics, and if we turn it over we see the engraving "stainless steel back", so you know this watch can handle itself. Inside that case is a quartz movement, also known as a caliber. This is the technical term for the mechanism inside that enables the watch to keep time. Watch buyers will expect to know what kind of movement is inside the models you sell, so make sure you include the words "quartz movement" in your store when you list your products. Quartz watches keep outstandingly accurate time, and typically lose zero point zero two seconds a day, which is no bother to the wearer, and much better than the accuracy of other types of watches.

You can sound this smart too when it comes to writing product descriptions for your online watch store. All it takes is a little research, and some editing of your supplier’s copy. And when it comes to copy, it’s crave. Like the diameter of the watch and its height; how water resistant it is, which is measured in ATM; the color of the dial, case, hands, and strap. You might think that those things are obvious to the eye and unnecessary, but here’s where you can put your brand personality front and center. You could describe this watch as large. But if your brand is all about tough, resistant timepieces that can withstand the strains of everyday life, you might also describe it as a tank watch, for example. Ultimately it’s up to you how you use this opportunity to gain sales.

Image Credit: Pexels

Here’s another pro tip: when choosing or taking marketing images for your watches, you’re going to want to see the hands set to 10 past 10 – this is the watch industry norm, and it is the best way of showing off your selection of watches at their smiling best.

The luxury accessory for the wrist comes with a novelty dial that will leave feline watch fans, feline fine indeed. The eye-catching design is sure to turn heads during ad campaigns, and it’s so unlike other watches on the market that it’s another one that is ideal for capturing those impulse buyers.

Watches are very popular products among influencers, particularly on Instagram. Using Instagram influencers is how many young watch brands make a name for themselves. And getting started is often easier than you think. Many of these influencers will be happy to create a post or campaign for you in exchange for a watch. That’s hardly going to put a sizeable dent in your budget is it?

And in return, your watches are on the right wrists and looking cool, instantly.

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