Trends in Virtual Reality Business Location

There's pros and cons of having your VR arcade in a destination spot as well as pros and cons of having it in a communal spot or a mall. If you have a destination spot, obviously you have a lot more flexibility with what you can do in your arcade, how you want to build it out, but also your hours, when you want to be open. If you can figure out the busy hours, you can close when it doesn't make sense for your business to be open. You can stay open late on weekends. That's definitely a good pro for a destination location.

In a communal location or having your VR arcade in a mall, the biggest pro that will help you immediately is the constant foot traffic. You don't have to rely on word or mouth or referrals or your marketing efforts to bring traffic in. Traffic is walking by your store, walking by your arcade daily.

If it's in a mall or a shopping center, it's usually high foot traffic. What you have to do when you consider that is shift your marketing efforts to bring in the people that walk by your store, getting them into the store, and getting them into the headset.

There's a number of different ways that we did that with Upward VR. I think the most obvious ways is just the signage and the promotional signage, having bright colors, having it eye catching as they walk through the door. We also did some pop up banners that displayed and promoted some discounts and incentives that we had, especially for the summer with summer discounts, and memberships, and things like that. That captures the attention .If you can capture the attention long enough, then they're going to be interested to walkin to the store. At that point, they should want to put the headset on.

I think marketing to the foot traffic is a really big key if you are in a mall or in a physical communal location.

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