TikTok Marketing for Business Owner

This post elaborate on some areas that you could use to generate more business versus just using stuff like TikTok. Which is a great platform for you know Generation and the these those teens. However the things that are going on there you as far as like marketing yourself.

It's not really tangible and advertising, there doesn't necessarily make sense either. This is make change in the next three or four years, but right now I don't think that it's really a platform that's the best use of your actual time to generate real business real leads real customers long-term. I think the first thing for you specifically would be to create a just a better brand around what you have to offer and make sure that you showcase that through the website. I think you're using Shopify right now with the website.

Here are some things that could be you know changed throughout the website to make it a lot better, like user friendly and just to match your brand your personality a little bit better. Then beyond that then moving on to your pillar social media platforms Facebook Instagram and really kill it there. Good strong social social media content strategy and go from there. I think TikTok maybe down the road will be a good option or something to do it but right now. I would definitely focus on those things as far as some other business owners that are watching and want to know a little bit more about TikTok.

The dominant audience right there it's those 17 - 25 year old who are using it for fun, essentially I think one of the good there are two ways that you can go about this. When it comes to sort of advertising are using TikTok as a marketing tool would be to go the influence or route or go the original content route right now very small not small but a small number of brands have actually been successful, with either of those two things just because it's very hard there's no necessarily marketing or advertising platform on it right now eventually.

I think they will introduce something to it where advertisers can come in and create ads for that but right now it's just be you creating a an account with TikTok. Creating original content maybe creating some sort of hash tag challenge and then going that way or doing the influencer route, where if it makes sense for your business maybe you're selling a product that teenagers like to wear maybe you were selling some kind of new products or whatever then that might be a good route to use influencer marketing through.

TikTok maybe creating some kind of hash tag challenge or something. I don't know but you would have to definitely start using the app as a business owner. If you want to start getting into into TikTok you would definitely have to start using the app and use it regularly. So you understand how people are using it right now there's a lot of viral content essentially within contained within the app and you would have to understand that culture in order to really be successful with it yeah.

There are a lot of memes that we see later on other social platforms like Twitter or Facebook or and something that all originated from TikTok. So you could be ahead of a lot of trends and use those trends as well but as far as tangible like okay. I'm want get a customer this month don't think that that's necessarily the route. I personally would go all-in on Instagram we did try your food and was absolutely amazing. I don't think that your marketing matches your food yet. I would know five ten people a day and ask them if they want a discount or if they would like free samples and you'll deliver free samples that kind of hustle of like messaging people and saying who you are what you'd like to do give them a free sample. If you know they like it then you can be right there to talk to them about taking a potential catering order in the future.

Just partnering with other people as well so your catering business. You don't do baking partnering with others people who do like baking. If you do wedding events or places like that a lot of times they want catering food and they also want like desserts so that could be a really good synergy partner for you too. I would message as many of those people as well and those are things that you can actually do.

Right now takes a little bit of time and you can get real results whereas TikTok. You can spend ten or fifteen percent of your time on it and you know in the next couple of years maybe you do have some really cool stuff going on there. But tangible business advice or tangible business assets like cash or clients.

I think that Instagram specifically would probably be your best route cool all right. Let's hear your tip for us Make sure any caterer you decide to work with is communication friendly and is more than willing to walk you through every aspect of your event big or small no question is silly. Communication is key for any business all right and so today's question of the day. If you are a business owner or just somebody else who's consuming the content have you there's a billion people who've downloaded TikTok.

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